If you’re an online company that can’t be found, you have no business. Google and the other top search engines use complex algorithms to calculate page rankings and results. It’s critical to understand how they work, and tailor your web site and online activities to get as close to Position #1 as possible.
Laganella Consulting Group has a proven 11 step formula that mixes programmatic optimization with online promotion to maximize the investment of an SEO program. You website is baselined before any SEO activities begin so the results of your SEO campaign can be quantified and measured.
Unfortunately it doesn't stop there and at first glance this may discourage you from using SEO at all, but re-read the first sentence above. LCG helps clients minimize ongoing SEO expense by using offshore personnel, and multi-client teams to keep results up, and costs down.
Complete
Campaign Management
Pay Per Click (PPC) advertising, banners, custom landing page development, blog authoring and cross-promotion are all perfect for outsourcing. If your organization isn’t using all of these tools, opportunities to reach more customers are being lost. LCG can design, build content for, and execute an online advertising campaign. Best of all, the Internet makes these activities traceable allowing the RESULTS of marketing to be measured.
Content Promotion Services
One of the things that affects your sites ranking by search engines is the number of other sites that link back to yours, which is considered an indicator of your level of expertise. These links can include references in articles, in articles, blog posts, social networking sites, video, or any other content related to your site. The problem most companies encounter is that these types of online promotion require a high level of programming savvy, and can be both costly and time consuming. LCG can enable you to engage non-programming resources on a non-dedicated basis to improve both your site traffic, and your relevance in the eyes of the search engines at a fraction of the price of hiring someone to do this for you.
Dramatically Improved Search
